Based on the Canadian authorities, efforts by Immigration, Refugees and Citizenship Canada – the division answerable for delivering the Worldwide Expertise Canada program – has reached some 10 million impressions on social media, whereas campaigns on Google generated 286,000 impressions in 2019.
The IEC is a key a part of the federal government’s 2019-2024 worldwide schooling technique, together with the brand new International Expertise Alternative program, to advertise outbound mobility amongst Canadian college students.
The technique stated it will measure the success of its efforts by way of the consciousness amongst Canadian youth of the Worldwide Expertise Canada program, the variety of leads generated by advertising and marketing campaigns, in addition to the experiences of GSO and IEC contributors.
Regardless of the pandemic hindering “this system’s social media promotion in 2020 to 2021 (with 54,000 and 9,700 impressions respectively)”, an improve in put up impressions in 2022 has been recorded, with 76,000 impressions, the federal government has stated.
“This improve in curiosity from Canadian youth can also be mirrored in a 42% improve in web site visitors for 2021 and 2022,” an IRCC spokesperson instructed The PIE.
“Since 2013, a median of 19,000 Canadian youth per yr have undertaken an IEC expertise overseas”
Between 2019 and 2023, IRCC participated in over 200 in-person and digital occasions, assembly Canadian youth, their influencers and stakeholders, they added.
“These occasions helped develop significant partnerships with new and ongoing stakeholder to lift consciousness of the work and journey alternatives for Canadian youth and to deal with info gaps,” they stated.
Nevertheless, sector stakeholders have lately stated extra may be executed to advertise the IEC extra extensively to Canadian youth.
A authorities spokesperson defined that the IEC is being promoted to secondary and post-secondary youth immediately through festivals, info classes, social media, and workshops, in addition to by way of participating stakeholders at secondary and post-secondary establishments.
“Since 2013, a median of 19,000 Canadian youth per yr have undertaken an IEC expertise overseas,” IRCC stated, in keeping with info from nation companions.
From 2015 to 2021, a complete of 108,830 Canadians participated in journey and work overseas experiences beneath established IEC Youth Mobility Preparations, they continued.
“The pandemic and its associated restrictions performed a big function within the decreased quantity of Canadians going overseas in 2020 and 2021, with beneath 12,000 Canadians going overseas over the previous two years.”
In-person mobility for the GSO, formally launched in November 2021, was not in a position to start till March 2022, after journey restrictions lifted.
“Since then, tasks have been ramping-up. As of December 31, 2022, 1,895 college students had accomplished or had been finishing an expertise.”
Early outcomes point out the brand new program “is on observe to fulfill or surpass targets associated to supporting underrepresented college students (74% of contributors) and to help journey to non-traditional locations (i.e., locations aside from the US, UK, France, and Australia), with 78% of contributors travelling to non-traditional locations”.
The outcomes present optimistic experiences amongst contributors, together with 84% saying they’ve been extraordinarily or very useful in rising their intercultural competencies, 79% saying they’ve improved collaboration expertise and 78% have elevated communication expertise.
The $95 million GSO, delivered by Universities Canada and Faculties and Institutes Canada, stays a key element of the Worldwide Training Technique, and IRCC will proceed to advertise alternatives for work and journey overseas by way of Worldwide Expertise Canada.
“This system targets its promotion and engagement to all youth, no matter whether or not or not they’re college students. IRCC can also be working with some GSO funded post-secondary establishments and different key stakeholder teams that help youth in communities of curiosity who might have extra boundaries to outbound mobility (e.g. Indigenous youth, youth figuring out as a part of LGBTQ2+ communities),” the IRCC spokesperson added.
